Instagram isn’t a social site anymore. Now, Instagram is a career place for many content creators, influencers with its Instagram Monetization feature. Now-a-days, thousands of content creators making millions of dollars per month. Instagram has started monetizing the accounts of its users whoever meets the certain criteria. However, those who doesn’t meet the criteria can also make money using Instagram.

Instagram Monetization

We have listed out few criteria for the monetization of an Instagram account:

·      User has to be at least 18-year-old (Not necessarily in some cases).

·      User should be Instagram Creator or have Business account.

·      locations where the monetization features are available.

·      User should have minimum 1000 followers depending on locations.

·      A bank account to redeem money.

·      User has to adhere to Content and Community guidelines

We’ve broken down it in 5 simplest and effective ways to monetize Instagram accounts in 2023.

1. Brand Collaboration

An Instagram User with some significant followers can do paid partnership with brand for a sponsored post. The amount of money you’ll get depends on the number of followers and the organization you are doing partnership with. These collaborations provide influencers with consistent income and foster stronger relationships with brands.

Instagram’s new Brand Collabs Manager tool makes it easier than ever to get discovered for paid partnerships and connect with brands that best match your objectives.

source: Virat Kohli instagram



2. Create Subscriptions

If an Instagram user has a large audience, then user can create exclusive content for their most loyal influenced followers. However, Instagram subscription feature is in beta stage and only available in US for a few particular users.
You can choose to charge as much as you want for your subscription (monthly or yearly). Your loyal subscribers get exclusive content which is not available elsewhere. Creators currently keep 100% of the revenue, excluding taxes but it will surely change in future.

wizardtricksofficial ig
source: wizardtricksofficial ig


3. Advertise products in your video or reels or story

Sponsored posts are the most common way for Instagram influencers to                monetize their reach. In a sponsored post, an influencer partners with a brand and creates content that promotes their product or service. The influencer typically discloses the partnership by using hashtags such as #ad or #sponsored. Brands may approach influencers directly or through influencer marketing platforms to initiate these collaborations. The compensation can vary based on factors such as the influencer's follower count, engagement rate, and the scope of the campaign.

4. Product Reviews and Unboxing

Instagram influencers can earn money by providing honest reviews and unboxing experiences of brand products. Brands may send free products or pay influencers to review their offerings in an engaging and informative manner. These reviews and unboxing videos build trust and credibility among the influencer's audience, influencing their purchasing decisions.
The compensation for product reviews can vary depending on the influencer's audience size and engagement.

5: Sell Your Own Products

Instagram is also a marketplace for online sellers. If you have a large and loyal follower, then Instagram is a great place to sell your own merchandised products. It can be anything like clothes, makeup kit, e-books, software, online courses and presets etc.

You can control the products you want to sell, how much you want to charge and designs (customized or readymade) of products as per customer preferences.

Selling products on Instagram
source: japanesekawaiishop Ig


Now you know how to get started with Instagram monetization. Let’s wrap up with Instagram monetization strategy.

·      Create Business account

·      Make you profile attractive

·      Chose a niche

·      Increase your followers by creating quality content

·      Engage your audience

·      Keep an eye on insights and analytics

Instagram has transformed the way brands advertise their products, and influencers have become instrumental in this process. By leveraging their engaged audience and creating authentic and compelling content, Instagram influencers can monetize their influence by advertising brand products. From sponsored posts and product review and unboxing to brand collaborations and selling products, there are numerous opportunities for influencers to capitalize on their online presence. By establishing strong partnerships with brands and consistently delivering value to their followers, influencers can unlock significant earning potential.

FAQs

Q1: How can I monetize my Instagram in India?

You must have a certain number of followers (10k), post engagement, and adhering to Instagram community guidelines.

Q2: Who is eligible for Instagram monetization?

Content originally created by content creators and influencers, or featured in can only be monetized. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing, etc.) cannot be monetized.

Q3: Why is my reel not monetizing?

There can be many reason but here is a few reason: Your reel is claimed by another rights holder. You receive 3 strikes for reels violations, which will result in you being unable to earn money from Reels.

Q4: How many views do you need to monetize Instagram?

We recommend you hit the 10,000 follower mark and an engagement rate of 2.5% or more before looking to monetize. That's because you can: Sell to a larger number of people (if you have 2.5% engagement, you'll reach 250 Instagram users).